What is the best selling digital product in 2024

Table of Contents

Introduction: The Myth of THE Single Best-Selling Digital Product

Chapter 1: The Education Powerhouse

Chapter 2: Templates, Tools, and Time-Savers

Chapter 3: Creativity & Expression

Chapter 4: Staying Ahead of the Curve: Niche & Trendspotting

Conclusion: Defining “Best” for YOU

Introduction: best selling digital product

If you’ve been searching for the holy grail of digital products – that one magical creation guaranteed to lead to online riches – I’ve got some truth for you: it doesn’t exist. Sure, you’ll see headlines about overnight success stories, but the reality is that the digital product landscape is constantly evolving. What’s trending hot today might fizzle out next month.

Does that mean you should give up on your digital product dreams? Absolutely not! However, instead of chasing the elusive “best” product in the abstract, it’s far more empowering to focus on finding the best-selling digital products for YOU. This means tapping into:

  • Your Unique Skills & Knowledge: What are you genuinely good at and passionate about sharing?
  • Your Target Audience: What are their biggest pain points and how can you uniquely solve them?
  • Market Trends: What’s emerging or in consistently high demand within your niche?

This guide isn’t about promising a get-rich-quick scheme. Instead, I’ll reveal the types of digital products that have proven staying power, along with strategies to identify profitable niches and tailor your offerings to stand out in a crowded market.


Chapter 1: The Education Powerhouse “selling digital product”

The internet has democratized knowledge sharing. If you have valuable expertise, there’s likely an audience eager to learn from you. Here’s why educational products are perennial digital product powerhouses:

  • Solving Real Problems: People pay for solutions, whether it’s mastering a new skill, overcoming a personal challenge, or streamlining their business.
  • Diverse Formats: Ebooks, courses, webinars – there’s a format to fit your teaching style and your audience’s learning preferences.
  • Scalability: Once created, educational products can be sold repeatedly, making them excellent potential sources of passive income.

Let’s break down the most popular educational digital product types:

Ebooks & Guides

  • The Gateway Product: Great for concisely covering a specific topic, building your authority, and attracting potential customers for higher-priced offerings.
  • Find Your Niche: “How to Start a Freelance Writing Business” is more likely to find its audience than a generic “Make Money Online” ebook.
  • Think Beyond Text: Incorporate graphics, checklists, worksheets, or templates to increase value.

Comprehensive Online Courses

  • High-Value, High-Reward: Courses command premium pricing due to the depth of content, video elements, and often a community aspect.
  • The Power of Structure: Break down complex topics into manageable modules with assignments and quizzes to enhance learning.
  • Community = Stickiness: Facilitate discussion forums or a course-specific group for added value and reduce churn.

Webinars & Workshops

  • Lead Generation Power Tools: Offer free webinars packed with value to attract a wider audience and upsell to courses or services.
  • Interactive Learning: Live Q&A, polls, and breakout sessions increase engagement compared to static content.
  • Repurpose & Profit: Recordings can be sold as standalone products or bundled for added value within courses.

Membership Sites

  • Recurring Revenue Model: Members pay monthly/annually for access to fresh content, resources, templates, and a supportive community.
  • Requires Commitment: Success depends on consistent content creation and active community management to retain members.
  • Build Superfans: A loyal membership base is incredibly valuable for launching new products and getting valuable feedback.

The Key Ingredient: Transformation

No matter the format, the best-selling educational products don’t just share information – they help people achieve a desired outcome. Focus on the transformation you make possible, and your products will stand out in a sea of mediocre content.

Chapter 2: Templates, Tools, and Time-Savers “selling digital product”

Let’s face it: everyone wants to save time and streamline their lives. That’s why digital products offering ready-to-use templates, tools, and workflows hold incredible appeal. I’ve seen firsthand how the right template can transform a chaotic process into an organized system, both for myself and for clients. Here’s a breakdown of popular options:

Planners and Trackers

  • The Audience: This spans from busy professionals to students, homemakers, hobbyists, and those pursuing specific goals
  • Examples: Meal planners, budget trackers, fitness logs, project management dashboards, habit trackers, content calendars…the possibilities are endless!
  • Success Tip: Niching down is key. Instead of a generic planner, cater to dog owners, remote workers, or crafters with niche-specific layouts and features.

Social Media Templates

  • The Audience: Businesses, influencers, and anyone wanting to up their social media game without being a graphic designer
  • Formats: Canva templates, Instagram Story layouts, pre-written caption prompts, Pinterest pin designs, etc.
  • Success Tip: Focus on a cohesive aesthetic or theme for a stronger brand and easier use for your customers.

Spreadsheets & Workflows

  • The Audience: Small business owners, virtual assistants, freelancers, and anyone tackling complex tasks
  • Examples: Financial trackers, client onboarding systems, content creation workflows, website analytics dashboards, inventory management systems
  • Success Tip: Leverage platforms like Google Sheets, Airtable, or Notion for accessibility and easy sharing with clients or team members.

Stock Assets

  • The Audience: Content creators, web designers, businesses needing visuals for marketing and social media
  • Options: Photos, graphics, fonts, video clips, music, sound effects, website themes, UI elements
  • Success Tip: Curate assets with a specific vibe or focus (minimalist, vintage, watercolor, tech-focused, etc.)

The “Secret Sauce” of Successful Templates & Tools

  • Problem-Solving: Address a real pain point, not just creating something that looks pretty
  • User-Friendliness: Easy to understand, customize, and implement without a steep learning curve
  • Value-Packed: Deliver more than a basic template. Include guides, examples, or bonus resources.

Remember: Even with templates, quality trumps quantity. A few well-designed, genuinely useful products will build a loyal customer base and outshine a massive catalog of mediocre offerings.

Chapter 3: Creativity & Expression “selling digital product”

The digital world has opened up incredible opportunities for artists, designers, and musicians to share their creations and build a following. This chapter explores how to turn your creative passions into profitable digital products:

Digital Art & Printables

  • Individual Art Sales: Selling high-resolution downloads of your illustrations, paintings, or graphic designs for personal use.
  • Print-on-Demand Integration: Partnering with platforms to offer your art on physical products (phone cases, mugs, t-shirts, etc.).
  • Niche Printables: Designing calendars, coloring pages, greeting cards, or themed artwork with a specific aesthetic or focus.

Fonts & Design Elements

  • Crafted with Care: Creating unique hand-lettered fonts, playful typefaces, or decorative graphic elements.
  • Bundles & Collections: Offering themed sets of design assets for graphic designers, crafters, or businesses seeking brand consistency.
  • Usage Licensing: Clearly defining terms of use for personal vs. commercial projects to increase earning potential.

Music & Sound Effects

  • Licensing Your Music: Offering royalty-free tracks or custom compositions for video creators, podcasts, and game developers.
  • Sound Effect Packs: Curating collections for specific moods (nature, sci-fi, ambience) or use cases (video games, transitions).
  • Sample Libraries: For serious musicians, providing high-quality samples of unique instruments or sounds.

Creative Software Presets & Tools

  • Enhancing Workflows: Developing presets for photo editing software, custom brushes for digital painting programs, or workflow templates.
  • Niche Expertise: Catering to specific creative communities (photographers specializing in a certain style, Procreate illustrators, etc.).
  • Simplicity is Key: Even small tools that save time or achieve a specific aesthetic can be valuable to the right audience.

Success Tips for Creative Products:

  • Showcase Your Style: Build a strong visual brand and portfolio to attract your ideal customer.
  • Embrace Community: Engage with artists, designers, and potential customers in relevant online spaces.
  • Pricing Models: Consider one-off sales, subscriptions for regular updates, and tiered licensing options for your products.

Chapter 4: Staying Ahead of the Curve: Niche & Trendspotting “selling digital product”

The most successful digital product creators aren’t just reacting to what’s already popular; they’re anticipating what their audience will need next. Here’s how to become a trendspotter in your space:

Understanding the Power of Niches

  • The Riches in the Niches: While “digital marketing” is broad, “Instagram Reels strategy for handmade businesses” is incredibly specific – making your ideal customer easier to find and serve.
  • Easier Marketing: Niching down lets you speak directly to your target audience’s pain points and desires with your messaging.
  • Building Authority: Becoming the go-to expert in a focused niche boosts credibility and allows you to command higher prices.

Trendspotting Tools & Tactics

  • Google Trends: Track search term popularity over time to visualize rising interest in specific topics or products.
  • Social Media Listening: Monitor hashtags, niche subreddits, and industry leaders to identify buzzwords and emerging needs.
  • Competitor Analysis: Not for copying, but for understanding what’s missing in existing offerings within your niche.
  • Engage with Your Audience: Regularly survey, ask questions, and truly understand their evolving challenges.

Spotting Emerging Tech Trends with Product Potential

  • VR & AR Applications: Educational experiences, gamification, virtual try-on tools – how can these technologies solve problems for your audience?
  • AI Advancements: AI-powered tools for creatives and businesses are booming, explore where you could offer value in this landscape.
  • Community & the Metaverse: Could NFTs, exclusive memberships, or virtual events enhance your existing digital product offerings?

Balancing Trends with Evergreen Needs

It’s tempting to chase every shiny new thing. The key is finding the intersection between emerging trends and the core problems your ideal audience consistently faces.

Example: Let’s say you’re in the fitness niche

A quick-fix fad diet template will have fleeting appeal. However, a guide teaching the fundamentals of sustainable nutrition change is evergreen. Adding a new module on the latest science about gut health keeps it fresh and timely.

Remember: Your intuition matters! If you spot a trend with potential resonance in your niche, don’t be afraid to experiment with a small-scale product to test the waters.

Conclusion: Defining “Best” for YOU “selling digital product”

By now, you’ve seen that the world of digital products offers vast potential. But remember, the “best-selling” digital product isn’t defined solely by its sales numbers or popularity. True success comes from aligning your offerings with the following factors:

  • Your Passions & Strengths: Creating a product you’re genuinely excited about fuels both the quality of the product and your willingness to market it enthusiastically.
  • Solving Real Problems: Are you providing a solution that truly improves your audience’s lives, businesses, or creative endeavors?
  • Income Potential & Scalability: Does the earning potential justify the time invested in creating and marketing the product? Can it expand with your audience?
  • Enjoyment Factor: Do you find the process of creating and maintaining this type of digital product fulfilling or will it lead to burnout?

The “best” digital product for YOU is the sweet spot where these elements intersect.


  • Start Small: Launch a minimum viable product (MVP) to get feedback, validate demand, and refine your offerings over time.
  • Embrace Iteration: The market shifts, your skills improve – don’t be afraid to update, upgrade, or even sunset products when needed.
  • Community is Key: Build a loyal following around your niche. Your audience will be your biggest advocates and a rich source of ideas for future products.

The journey of creating and selling digital products is an ongoing adventure. Define what “best-selling” means on your own terms, stay adaptable, and above all, have fun along the way!

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